“If you don’t have anything nice to post, don’t post anything at all.”

This was the conclusion we came up with after deliberating for many hours on what role social media should play in “2020: Total Clarity.” Despite the urgency with which social media success is pursued, we could determine no intrinsic value to it. It is at most a tool for raising the profile of an idea, thing or person.

At the same time, it is a powerful access point to mass consciousness in a way society still does not understand or respect. Because of this, we endeavor to make all our internet input as positive as possible. We’ll also be avoiding platforms specifically constructed to run on negative engagement whenever possible.

Once you put something on the internet, it is no longer yours alone. Mass consciousness is too volatile for casual negativity.